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Discover PURLs Response Page |
| Use Personalized-URLs to enhance Direct Marketing Campaigns and increase ROI |
SendPurls offers everything you need for effective and profitable
Direct Marketing. There's only one measure of good marketing strategy,
your response rate and how you profit from it. We measure your Direct
Mail and Email response rate by creating a customizable web page called
Personalized-URLs for every mail piece. You can insert questions to
the response page and receive answers from your Direct Marketing
Campaigns. We provide you with graphical reports and lead contact
information once your target visit their Response Page,
instantaneously, Bulls Eye!
Each response identifies a potential lead interested in your offer, we call it a "warm" lead. |
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Collect Responses, Generate Sales Leads
Use PURLs as feedback template and get answers to the questions you
need to ask, like:
- What is most important to you in finding your next home?
- How many days do you normally exercise on average in a week?
- How often do you go to the dentist?
- Do you think of your work as a job, a career, or a calling?
- How do you typically file your income taxes?
- Do you invest in the stock market?
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Conduct Online Surveys, Retain Customers
Whether you call them surveys, questionnaires, or reader feedback
forms, asking your customers what they think about your business helps
you create the kind of offerings they want. With survey templates it's
easy and fast to capture valuable feedback you can respond to. Because
SendPurls gives you all the tools you need to create successful online
surveys.
Use PURLs as survey template and get answers to the questions you need to ask, like:
- How satisfied are you with our service?
- Do you have any suggestions for improving our products?
- Why did you cancel our service?
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Add PURLs to your Marketing Campaigns in Two Simple Steps!
You have the option to add PURLs in your Direct Mail or Email Marketing
Campaign during the Tracking step, simply select Yes or use one of your
previously designed, existing web response form. If you decide not to
add response pages to your campaign select No and the system will
bypass the Tracking step and your mail will not include PURLs.
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Step 1: Create a Unique PURLs Address
A PURLs address is made up of three
parts, sub-domain, domain and campaign name. For example:
http:// xyz . sendpurls.com/ Promo1
(xyz=Subdomain) (SendPurls.com=Domain name) (Promo1=Campaign Name)
Subdomain - Select your desired
Subdomain such as your company name. Once you choose your Subdomain
name, it cannot be changed for future mail campaigns. Please select a
name that you can use consistently for Direct Mail or Email Marketing.
Domain Name - sendpurls.com is our public/generic Domain Name. For private/custom Domain Name please refer to our Partner Program.
Campaign Name - Select your
desired name such as summer_promo, your reports will be segmented based
on your campaign names so you can evaluate how successful your
campaigns were.
Once you select the URL for your web response page we will ask you to select a default list for all new web response contacts. |
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Step 2: Create a Response Page
Our templates automatically fill your
contact information including your company logo from your profile. Please update 'My Profile' information as most of our templates automatically pull your contact information to save you time. All you require to do is to
insert the questions you want to ask. We provide you with many options
to insert questions, such as radio buttons and check boxes:
Select a response type to your question:
- Text that is captured in a single line (captures responses that are no more one line)
- Text that is captured in a paragraph (capture responses that require more than one line)
- A single answer from a multiple choice question (radio button responses)
- Multiple answers from a multiple choice question (multiple choice check boxes)
- Text that maps to a contact's profile field (the response automatically populates the profile field selected, i.e.
you can map the response directly to the email address. Once the
response is captured the contact's email address is automatically
populated)
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Custom PURLs
Please see our Partner Program if you are interested in
creating a custom PURLs campaign with your private address, art work,
multiple pages, redirects and more.
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View Reports
Marketing Dashboard provides some very useful information, use the reports to enhance your campaigns. We provide you with graphical and tabular charts to compare responses against visits. All responses to every campaign is logged in tabular format and can be EXPORTED. In addition you receive an email upon each visit and response with time stamp and detail information on who responded and their responses.
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Best of all PURLs are
absolutely FREE! It's bundled with our everyday low price Direct Mail
and Email products. Include PURLs in your next Campaign and boost your
business. |
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